Copywriting

‘Scientific Advertising’ Turns 100 This Year. 5 Timeless Copywriting Tips

The Claude Hopkins classic, first published in 1923, is now public domain and free to read.

In his seminal book on the business of advertising, Claude Hopkins asserted that marketing had reached the level of science, and should therefore be approached from that mentality. (Credit: 9george/DepositPhotos)

If I told you I had a writing gig for you that paid $151 per word… would you want to hear more?