Tools and Reviews

How to Leverage Zapier to Save Time

The popular automation software is user friendly, requires no coding experience, and has a free tier.

Nick Wolny
7 min readJul 17


The app’s tagline is “Zapier makes you happier,” and investors agree: Zapier was valued at $5 billion by the end of 2021.

Want to grow online? Stop doing everything manually.

Zapier is a software tool that specializes in integrations and automations. The app has become the gold standard for connecting software tools to other software tools using drag-and-drop workflows. If you can dream it, Zapier can probably help you automate it.

When people think of industries that can benefit from automation, publishing rarely comes to mind first. Then AI became mainstream. I don’t think you should have an AI do all your writing for you, but I do think learning your way around a marketing automation tool can help free up time and mental space. By automating out certain steps of your writing process using simple integrations, you can make your publishing routine faster and easier without sacrificing quality.

Everyone loves to sell the hustle dream, but the reality is that your time is limited. Whether you’re a writer, business owner, or hobbyist, chances are you spend time doing repetitive tasks—time that could instead be used to do what you enjoy.

Here’s what to know about Zapier and its automation wizardry.

➡️ Related: If you like to write, consider downloading my free Article Template Toolkit, now available as a Notion template. Get it here.

What Is Zapier, and Why Care?

Founded in 2011, Zapier lets you automate repetitive tasks by connecting different software tools. You can transfer data to and from multiple platforms and build complicated workflows by creating what are called zaps.

When you create zaps, you’re creating little automation blueprints that fire based on simple if/then conditions. Zapier also has lots of built-in automations in its own interface.

A Silly, Illustrative Example

Real talk: I don’t want to be popular, I just want to get paid. The moment a sale goes through, I want to know about it.



Nick Wolny

Editor, journalist, consultant. Current: CNET, Out Magazine. Owner, Hefty Media Group, a business consultancy. 🏳️‍🌈. LA. |