Behind the Scenes of My ‘Pro Consultant’ Website Rebuild

Working with an agency for a custom website has different nuances. Here’s a postmortem of my recent four-month package with Civilized Savage, a web development company.

Nick Wolny
8 min readJul 24


A premium website can take your existing online efforts to the next level, but you need to be strategic with what you want going in to manage costs and ROI effectively.

One of the benefits of writing for media publications is that you get valuable backlinks for your website, making you more credible to search engines like Google.

As such, you can imagine my excitement when—after years of trying—I was finally just moments away from my debut article with FORTUNE magazine. FORTUNE’s Commentary column only publishes between one and three articles a day. It’s very competitive.

In my seven years of pitching media, which has helped me land about 200 unique articles and broadcast bylines in total, I’d still never been able to crack FORTUNE. Until now.

The day the article dropped, it likely was read by thousands if not tens of thousands of important decision makers, executives, and investors.

Unfortunately, I’ll Never Know

On the day my debut article dropped in FORTUNE magazine — and for nine days thereafter — clicking on any link to my website, from anywhere on the internet, led you to this.

My entire website the day my FORTUNE byline dropped.

No home page. No links. No way out.

My Wordpress site had malware — and it had infected just about everything.

I Had Already Been Working on a New Website

But this was definitely the nail in the coffin for my old website, which I’d had since 2017, and which I felt was now holding me back.

Not only was it not fast enough or custom enough; it was also too susceptible to paralyzing malware attacks, which have become an increasing problem for Wordpress and Squarespace websites.

I felt ready to invest in a website that was on the level of leading thought leaders and authors in my industry; people like James Clear…



Nick Wolny

Editor, journalist, consultant. Current: CNET, Out Magazine. Owner, Hefty Media Group, a business consultancy. 🏳️‍🌈. LA. |