Subheadings help readers grasp how your articles are organized, but they have search marketing and visibility perks, too. — Skimmers are people, too. When you embrace subheadings, you reach more readers with your work. A subheading is a transition point in an article that signals either a new section or new narrative direction. Subheadings are sometimes called subheadlines, subheads, or SUBHEDs (journalism shorthand), and they give both readers and…